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Videos

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
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Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


Videos

From village to Virtual Reality

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....

Catalogue: Congress 2017: Visionary
Author: Hannah Surabhi
October 26, 2017
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Citation

Surabhi, H. (2017a, October 26). From village to Virtual Reality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-village-to-virtual-reality


Videos

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, September 10). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality--9089


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos

Beyond the hype

The use and the impact of the Virtual Reality in the research industry.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
January 11, 2017
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Citation

Mott and Thomas (2017a, January 11). Beyond the hype. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-the-hype-8936


Videos

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Alastair Liptrot, Paul Labagnara
June 15, 2016
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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Videos

The past, present, and future of world building: An overview of the state of virtual reality

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment,...

Catalogue: Congress 2016: #WOW
Author: Jennifer Duong
June 15, 2016
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Citation

Duong, J. (2016a, June 15). The past, present, and future of world building: An overview of the state of virtual reality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-past-present-and-future-of-world-building-an-overview-of-the-state-of-virtual-reality